CHARLOTTE, N.C. (QUEEN CITY NEWS) – Two of Charlotte’s professional teams are partnering with a fast-food chain that’s expanding rapidly into the Carolinas.
Texas-based Whataburger agreed Monday to partnerships with the Carolina Panthers and Charlotte FC. It means the company will have a strong presence at Bank of America Stadium, with in-stadium activations designed to enhance the game-day atmosphere for both teams’ fans.
On Sept. 21, Panthers fans will experience the collaboration when the Whataburger Food Truck comes to BofA, serving complimentary Patty Melts and Prickly Pear Raspberry Whatafreshers.
Whataburger has made major inroads in the Charlotte area this year. It’s opened locations in Gastonia and Indian Land, S.C., with others planned for Albemarle Road and in Mooresville.
Beyond game day, Whataburger is committed to year-round support of youth and community programs. Whataburger will serve as the presenting partner of the Panthers Girls Flag Football program, the team’s annual community service event, and will support Charlotte FC’s community engagement initiatives.
“Sports in the Carolinas are all about tradition, passion, and pride—three things that Whataburger fans know a whole lot about,” said Scott Hudler, Whataburger’s chief marketing officer. “This multi-year partnership with both the Panthers and Charlotte FC allows us to deepen our connection, serve fans in new ways, and invest in programs that create real impact for the people of the Carolinas.”
The agreement also includes hospitality opportunities, fan engagement moments, and appearances from the team’s mascots — Sir Purr and Sir Minty — at select Whataburger restaurants across the Carolinas.