The price went up for the WNBA a few seasons ago, and the stock keeps rising.
Now, fans have a new way to represent their favorite players, as the W has inked an official deal with Funko Pop!, the brand of mini figurines that has become synonymous with pop culture’s biggest names. To kick off the partnership, the two companies are introducing their first collectibles, featuring a healthy mix of newcomers and the biggest young talents already established in the league.
First up is Las Vegas ace A’ja Wilson, the two-time WNBA champ and finals MVP who’s on a branding run. She just starred in the Malia Obama-directed commercial to hype the release of her forthcoming signature Nike sneaker, the A’One.
The New York Liberty’s Breanna Stewart also gets her own Funko Pop, a well-deserved honor after winning her third WNBA title last year. That’s only her latest streak of greatness, as the 2017 WNBA draft No. 1 pick also won four NCAA championships during her college career with the UConn Huskies.
Funko announced a new agreement with the WNBA to create Funko Pop! figures. The first wave will feature:
A’ja Wilson
Angel Reese
Breanna Stewart
Caitlin Clark— I talk hoops
(@trendyhoopstars) May 8, 2025
League newbies are also getting some love in the new partnership, including Chicago Sky’s Angel Reese, who’s become a marketing dream after being one of the most successful products of the NIL boom in college sports.
Rounding out the foursome is her college rival and 2024 draft buddy, Caitlin Clark of the Indiana Fever. She holds the record for most NCAA points scored—men’s or women’s—during her time as an Iowa Hawkeye and continued on when she was named the WNBA rookie of the year.
Funko CEO Cynthia Williams sees this small crop of WNBA players as just a small sample of the league’s new talents, which have created previously unseen hype for the ladies.
“At Funko, we believe fandom has no boundaries and we are incredibly excited about this relationship,” Williams said in the press release. “The recent rapid rise of the WNBA, the power of its players as engaging brand ambassadors, and its passionate fanbase are a testament to the power of sports culture. Bringing these trailblazing athletes to our Pop! lineup is not just about collectibles—it’s about celebrating the energy, talent, and influence of women’s basketball.”
The starting lineup of WNBA Funko Pops goes on presale on May 14, just a few days before the 2025 WNBA season kicks off.
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